Marketing & Brand Strategy for established businesses
Calgary, Alberta

You've been running your business for a while now.

People want what you're selling — you're making money.
You've got staff and/or contract support.
And you've kept a fairly steady pace.

Your marketing has gotten you by. You've got an online presence, ran some paid ads, and likely some traditional marketing like print materials, events, outreach, etc. Maybe you've been experimenting with other tactics, too. But your results have been inconsistent.

You've got a feeling Your marketing could be working better. but you're not sure how.

• You're doing what you're "supposed" to do (website, social media, etc) but feel like something is missing
• Too many choices between all the platforms, channels, and approaches
• Unclear what drives results vs. what just costs you money
• It's hard to pinpoint what's not working about your current efforts and why
• You're open to new ideas and willing to spend money on marketing, but want results, not just tactic execution
• You're tired of one-size-fits-all solutions, pretty templates, and buzzwords 
• Branding guidelines tell you what fonts and colours to use... but don't offer guidance for targeting, positioning, or content creation
• You're not sure an agency is the answer
• Business operations require your expertise, time, and attention

You know what you don't need... 

• NOT a bigger time and money pit
• NOT more aimless tactics
• NOT solutions that don't fit your goals, business, or target audience
• NOT more generic advice
• NOT someone focused only on individual tactics or channels
• NOT templates or AI-generated fluff
• NOT pressure to spend more on efforts without clear strategy and ROI

You need strategic marketing + measurable results... AND a Partner to help you refine and grow.

Someone with experience across many aspects of marketing — from design, to print, to digital, as well as the areas like SEO, CRO, PPC, UX and more. Who will help direct your marketing efforts and:

• Reduce decision fatigue, while offering collaboration and feedback
• Create realistic, integrated plans for your marketing ecosystem
• Refine your strategy, positioning, and branding
• Select the metrics that matter and measure performance
• Provide advisory + key execution
• Act as a steward for your brand by ensuring quality, focus, consistency
• Offer recommendations for YOUR business, YOUR offer, YOUR target audience

Together, we'll evaluate your existing efforts. We'll see what's working, what needs attention, and what can be set aside. Fully focused and individualized for your business.

We'll collaboratively refine and document your strategy. This "unsexy" work creates the foundation for your marketing and business growth plans. So no matter who's doing your marketing, you know what's important — before you invest in tactics.

And finally, we'll select and measure the metrics that matter, so we know if goals are being met. And we'll have data to inform next steps.

Let's refine your brand and grow your business

From $750—$3,000/month

Strategic direction + coordination only, OR
Hybrid strategy + select execution.

Inquire for details.

What does a marketing and brand strategist do?

Marketing and brand strategy gives you answers to questions like: "What should we write/post about?" "Is this current tactic/platform accomplishing anything of value?" "Is this new tactic/platform worth considering?" How can we get better performance?" "Which efforts have the biggest impact?" and more.